The soul has been sucked out of everything, they want McDonald’s

Cheap things travel faster than beautiful things.

Shallow things echo louder than deep ones.

Profit chases whatever rewards impulse,

not whatever nourishes the soul.

• Fast food beats fine dining.

• Bland skyscrapers beat small-scale charm

• Highways and massive parking lots beats walkable, green, and pedestrian friendly downtowns

• Sensational news beats investigative journalism.

• Boring cars beat classic beauty

• Clickbait beats essays.

• Tourist traps beat heritage.

• Generic decor beats architecture that whispers history.

People will walk past a meticulously restored Art Deco lobby… to take a selfie in front of a neon margarita bucket.

Because the profitable thing is rarely the meaningful thing. We run on caveman instincts while living inside a neon casino, ancient hardware running in a modern world.